Packaging Design For Blue Made

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This customer received 21 packaging designs from 7 designers. They chose this packaging design from Daniel Lopez Denham as the winning design.

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Packaging Design Brief

We create our own brand called Blue Made. Our major product is dried sea cucumber. This food is usually only eaten by Asian Royal family. So the product is kind of high end.

The net weight for each box of our product will be 250g.
The company is based in America, so the design should have a feeling of international and global. But our target customer is wealthy consumers in China. So we also want the packaging to have a flavor of Chinese tradition.
We like the feeling of Chinese blue-and-white porcelain. We are thinking of including this element in our design.

We would like a packaging design not restricted to traditional paper cartons. New material and shape are welcomed. The ideal packaging should have a harmonious combination of tradition/royal/global/innovation.

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Updates

Hi All,


Thanks for your interest in our project. 
The size for the ideal box is around 22*14*4cm.But it's just a general ideal. You do not necessarily restrict to the square box shape. Our logo is under design but not finalized. It's blue and white colored.

Jackie

Added Tuesday, October 02, 2012

There are no texts so far. you can start on the graphic and shape design first. 



Added Tuesday, October 02, 2012

Target Market(s)

Chinese rich people

Industry/Entity Type

It Company


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Upmarket
Payments
1st place
US$260
Participation payments x 2
US$20
Total
US$300

Project Deadline
10 Oct 2012 06:33:32 UTC
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