• A$400

• 164 designs

• 66 designers

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Logo Design Brief

We currently have a client-based in Auckland, New Zealand who operate a long established, prestigious and successful ‘ Customs Brokers ‘ business and we are looking for an exciting new logo design / brand identity to be created.

A ‘ Customs Brokers ‘ type business essentially helps ( people & businesses ) to get their exports/imports cleared through ‘ international government customs ‘ in the quickest, easiest and most cost-effective way.

Primarily our client specializes in large exports/imports with shipments into ( and from ) New Zealand made by either air ( plane ) or sea ( ship ) using mainly steel shipping containers that must then pass through ’ government customs agents ‘ and approved before it can enter the country and be delivered to the client.

It may be a good idea to google ‘ customs brokers ‘ to get a very clear initial understanding of this type of business and the process of customs brokerage and clearance.

Our client's business has been established since 1992 and is primarily targeted to the South Pacific/Asian markets.

The ‘ logo image ‘ itself must be a strong and clear logo design that people can easily understand, accept and clearly connects with the customs broker business / process / industry.

The logo image should not to abstract/esoteric.

The complete design must be at 300dpi and although screenshots are ok for initial proofing, the final final must be provided in .psd format.


If you would like an example of the quality of work that we have accepted in the past we encourage all potential designers to visit our company website on the following address :

www.missiondesign.co.nz

Please be sure to scroll down on the homepage and then use the portfolio express thumbnails to view the quality of work we have accepted in the past.

Target Market(s)

South Pacific ( New Zealand / Australia ) & Asian Countries

Industry/Entity Type

Government

Logo Text

*Please see attached graphic .jpg

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name & Graphic Logo device that includes the following elements :
  
  Logo Image : Graphic Logo Image
  
  Client Name : (Please see attached .jpg /.psd for client name)
  The Title : CUSTOMS BROKERS
  The Words : EST. 1992
  
  The following tagline should be placed underneath but not be attached or part of the overall name & graphic logo device.
  
  Tagline : Clearing your way to New Zealand and the World
  
  The ‘ logo image ‘ that is part of the overall device must clearly connect visually with the ‘ customs broker ‘ business and be easy to understand and accept by anyone looking.
  
  Unique individual fonts chosen ( .ttf,.otf, etc must be provided with final .psd )
  
  Crisp, clear, prestigious and professional style of design overall ( with a slight dash of corporate and a bit of flair ).

Should not have

• The logo design and/or the overall name & graphic logo device should not to abstract/esoteric.
  
  Anybody looking at the logo must immediately see the connection with the ' customs brokers ' business.
  
  The color scheme should not include the color green as it is considered unlucky in many Asian countries. You can choose a color scheme using any other type of color excluding this one.

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