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One Spice seasoning blends, 9 variants- looking to freshen up label
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This customer received 30 label designs from 8 designers. They chose this label design from Soula Vetter as the winning design.
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NZ$475
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30 designs
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8 designers
Label Design Brief
Looking for new look for the USA and Australasia market.
Position of brand: Gluten Free & Low Salt seasoning blends.
67,000,000 - high blood pressure- Low salt - focus
2,000,000,000- gluten free
Needs: New Eye catching Label which screams the message of Low salt & gluten free, but tastes great. Take a look at my competitors. My "chef" image on front of label is my father - keep as is, but he can be freshened up take a look at his photo. You do not have to use the chef- its your design coice- I am open.
Each variant has a purpose - Greek One Spice purpose is "use instead of salt & pepper' This is the only "purpose statement" we want to keep.
Shipping Package: Popup display - Again designed to scream message.
You will need to research our website www.greekonespice.com for information on product and ask as many question as you like.
Updates
File added pdf healthy rating
Added Wednesday, July 02, 2014
Please pay attention to the look and feel of product above. How can we make a cartoon character on the front of the bottle look elegant?
Added Thursday, July 03, 2014
always check brief for additional ideas
Added Sunday, July 06, 2014
Project Deadline Extended
Added Thursday, July 10, 2014
Hello Designers,
Just want to say a few things about the label design. I am targeting the:
High Blood Pressure market which is 67,000,000
The gluten free market is 2,000,000
The health minded market
Please address this the label if possible.
You may use the chef character or not. This idea is to stand out on the shelf so the buyer will notice you - NOT blend in (conform)
I want to be:
Modern
Professional
Elegant? Maybe? Yes, No - you understand this dilemma - (not blend in, but look awesome)
I have increased the budget to have 3 winning places
Added Thursday, July 10, 2014
Please pay attention to my bars on the look and field in brief, I do not want bold, playful colors. Please re-read brief as I have added to it. Please note , you do not have to use character. I like modern, professional, upmarket, elegant, etc,....
have fun
Julia
Added Friday, July 11, 2014
Please get your designs in as I am planning to launch a vote asap.
Thank you
Added Wednesday, July 16, 2014
Project Deadline Extended
Reason: Waiting for other designers to submit.
Added Thursday, July 17, 2014
Target Market(s)
Low salt healthy minded, gluten free
Industry/Entity Type
Shipping
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Keep character as is - can be tweaked, freshen up. I have been building this brand based on this image for 7 years, it really just needs a modern, professional feel to it now.
Please pay attention to the look and feel of product above. How can we make a cartoon character on the front of the bottle look elegant?
But do not have to use the character at all.
Nice to have
- Health rating guide, if keeping character on front or maybe small one an back? Maybe have him hold a plate of real food...
chef character
Should not have
- bold color
