Density Training Logo
 
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This customer received 36 logo designs from 13 designers. They chose this logo design from DoveFendi as the winning design.
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Logo Design Brief
                            Name: Density Training
Tag line: The size, shape and symmetry project
Logo for online resistance training product/membership site. 
Target market: men between ages of 20-30. Young professionals who want to have a strong, athletic body but don't have the knowledge or no how to do it. This product is NOT aimed at meat head, steroid using, hardcore body builders.
Product/training information: how to put kilos of lean muscle all of the parts of your body you care about most. Nutrition habits, recipes etc to build the athletic physique you've always dreamed about.
Tone: masculine, graphic, alpha, edgy, cool but not hardcore core (I.e.: not stencil boot camp style font. Think more Frost typography - see ref) 
I think DENSITY is the key word when looking to explore typography. What does it mean to people who train? V-shape torso (broad shoulders and back). Bigger, fuller muscles. The ultimate, athletic physique.
Icon or just typography is acceptable. Typography should in some way communicate what the product does thus making icon unique.
                        
Industry/Entity Type
Training
Logo Text
Name: Density Training Tag Line: The size, shape and symmetry project
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