• A$160

• 12 designs

• 5 designers

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Signage Design Brief

The main aspect of this design need to incorporate an image or silhouette based around the physiotherapy industry. As an add on to this business there is the operation of therapeutic exercise associated with it, obviously gym related activities occur however I do not want the use of the standard gym style images, marketing and wordings. There are many gyms in my area that do this and use this style and they cater for a different market. We cater specifically for Allied Health clients that use Exercise Physiology, Dietetics and Physiotherapy in our gym facilities and clinic treatment rooms. I am at this stage undecided in my exact direction of my signage, this includes marketing wording and images (ie silhouettes or other graphics). I expect that this concept will then be incorporated into future website and print material.

Direction 1 - Professional and more Health and medical related concepts

Direction 2 - High Impact, traffic grabbing, visually appealing, modern, call to action to either website, phone or walk-ins.

My current brand/logo is available for viewing at www.changez.com.au. Predominant colours I want incorporated into the concept are the light blue, black, white and complimenting yellow and green.

The sign will be placed on a silver, reflective finished surface. Based on this a silver colour needs to work as a background to whatever concept, colours and design you create.

File 1: Corporate logo and colours
File 2: Conceptual idea from past marketing (not overly impressed with image)
File 3: Building site where sign will be placed. We have lower level but the top level shows colour of silver as described above.

Industry/Entity Type

Business

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Files

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