Christmas Flyer for a Newspaper Insert

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This customer received 9 newspaper ad designs from 3 designers. They chose this newspaper ad design from James Sylvester as the winning design.
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Newspaper Ad Design Brief
Specs Eyewear - Logo Attached
Specs Eyewear is looking for a flyer design that will be inserted in a local newspaper and distributed to over 160,000 consumers. Specs is an eyewear company that does designer prescription glasses, and designer sunwear. We have brands such as Oakley, Rayban, Prada, Dior, Versace, Maui Jim, etc.... The size should be 8.5 x 5.5. The end design will need to be printed twice on an 8.5 x 11 piece of paper and then cut in two.
Our offer is buy one get one at 50% off.
Restrictions are: not valid with some insurance plans
The look of Specs is techy,somewhat industrial, and we use alot of silver, black and red. Our look is similar to Oakley at Oakley.com.
Updates
We will make a decision today on all designs and will need the high res art very fast.
Added Friday, November 05, 2010
Industry/Entity Type
Eyewear
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Look at ads on Oakley's website at Oakley.com to get the look and feel.
Nice to have
- 5 Locations - New Market, Towne East, Waterfront, Derby, El Dorado
- Website www.specsrx.com