• A$140

• 18 designs

• 9 designers

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Poster Design Brief

The Church Street Traders Association is a committee of business operators in Brighton (a wealthy, mature suburb located in inner-metro Melbourne in Victoria, Australia. Please note that this is not Church Street, Richmond) who represent an upmarket Main Street precinct with a large number of boutique fashion clothing and accessories retailers.

The Association will be holding a fashion parade in Spring to increase visitation to the street and further develop the profile of the street as one of Melbourne’s most fashionable main street shopping strips.

This design project is to develop promotional posters scalable to (1600mm H x 1260mm W)

The target market for this project is estimated to be generally female fashion shoppers over the age of 30 years.

For the design outputs:
File Format: PDF print-ready *and* .EPS and/or PSD master (to allow for modification of event details as needed)
Colours: CMYK

A classy, up-market feel is desired for the design, and a consistent look and feel for all the project elements is required.
The copy for the poster and the ad is as follows:

(Quotation marks not to be included!)

"Fashion at the Moon
A catwalk spectacular to eclipse all others

Don’t be left in the dark this spring- discover the hottest trends from top designers all available from the fabulous fashion boutiques of Church Street at the heart of Brighton.

Then shop til you drop with special discounts only available to ticket holders.

When: Sunday 28 October 2012, 2pm

Where: Half Moon Hotel
120 Church Street Brighton

Tickets: $25 (includes champagne on arrival)
Tickets are available from the Half Moon Hotel and participating Church Street traders.

Numbers are strictly limited – buy a ticket now!

Proudly presented by Brighton Jaguar – Land Rover together with the Half Moon Hotel and the Church Street Traders Association."

Stock imagery of generic fashion parades/modelling is not to be used.

More abstract ideas such as ‘designer sketches’ are acceptable.
General graphic design which evokes an exciting, glamorous feel is desired.

Please incorporate the Sponsor Block of logos

Target Market(s)

The target market for this project is estimated to be generally female fashion shoppers over the age of 30 years.

Industry/Entity Type

Graphic Design

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Event text as above.
  
  Please incorporate the Sponsor Block of logos (file to be uploaded)
  
  EPS and/or PSD file for modification

Should not have

• Stock imagery of generic fashion parades/modelling is not to be used.

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Files