Premium Mens Underwear Needs a Logo Design

Want to win a job like this?
This customer received 134 logo designs from 41 designers. They chose this logo design from emmahornby as the winning design.
Join for free Find Design JobsLogo Design Brief
Hi,
I require a logo design for my boutique underwear company in Australia called 'CRU' - specializing in Premium Mens Underwear.
We would like the design to have these characteristics:
Think...
- "Raw";
- Simple, not complicated;
- Sleek;
- Sharp;
- Straight lines;
- Masculine;
- Easy to be transferred to clothing (ie.easy to emboss etc.);
- Basic primary colors are preferred (black,white, metallic etc).
I must emphasize again that we are after something simple, easy to be transferred to fabric if the need arises.
Text below logo is preferable so we can isolate logo if need be.
Updates
Hi Guys,
Not sure if it was clear in the brief, we are looking for an actual logo shape/design, not just the text alone. It should be separate to the text. It should fit the requirements as stated in the brief (geometric shapes, vectors etc)
Thanks
Cru Underwear
Added Thursday, June 12, 2014
Target Market(s)
Young, trendy social target group, who seek something different from traditional name brand underwear.
Industry/Entity Type
Boutique
Logo Text
CRU
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Image must be separate from text. Bold design, sharp colours, possibly a geometric/abstract shape that is unique just like our product is. We do not want your typical logo templates - we want an ORIGINAL design.
Should not have
- Should not have bright colours, soft feminine lines in the logo.