• A$400

• 68 designs

• 22 designers

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Advertisement Design Brief

We need a revamped newspaper advertisement for our denture clinic based in Tweed Heads, Australia. We are currently promoting a new product called ThermoSens which is a virtually non breakable, flexible denture. We have an ad the newspaper designed themselves but I feel the ad gets lost on the page and isn't effective. They have used our brand colours but apparently so does everyone else in the newspaper! We would like to see an ad that shows a quality, state of the art product but something that jumps out of the page and overrides the other ads nearby. We can't use colours that stimulate fear (like blood red) or anxiety being a dentist or black.

I have also attached a copy of the one-off full page ad we ran which shows more information about the product.

The ad size is 92mm high by 129mm wide.

Target Market(s)

95% of our patients are 65+ years old

Industry/Entity Type

Clinic

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must show the denture, our name, logo and details and state it is virtually unbreakable and flexible.

Should not have

• Colours that evoke fear, anxiety, trepidation.

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Files

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