Logo Design for Guru Projects (non generic)

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This customer received 174 logo designs from 67 designers. They chose this logo design from AiE as the winning design.
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Logo Design Brief
Starting a new company and need to design a new logo for the company, we are a hospitality project consulting company, focusing on 3 main services. Consulting and project coordinating, designing and construction (shopfitting) as well as providing a network of products and services supporting new hospitality businesses.. We are a creating a business unlike anything on the marketplace, professional, young, edgy and objective.
The logo should be very simple and clean. It should be effective with strong branding focus. Please see the attached images for the look and feel we are going for. We want something similar and it has to be original.
Thanks
David
Updates
Hey Guys, Need something a little more simple i think, i just attached another reference logo, - looking for something a lot more trendy
Thanks
Added Tuesday, June 10, 2014
Thanks for all the logos guys, im giving you creative freedom. dont follow the triangle idea, its creating the wrong mpression for me.. make it more simple?
Any ideas?
Thanks
Added Wednesday, June 11, 2014
Hey Guys, I have updated the brief and deleted some of the example logos. see below in bold regarding the triangle theory.
"""" The reason for the triangle is because, kitchens are designed in a triangle theory, the 3 points representing each element which the chef uses in the kitchen.
THIS IS NOT REQUIRED - JUST AN IDEA I WAS PLAYING WITH, I ACTUALLY PREFER SOMETHING SMOOTHER AND MORE SIMPLE ""
Thanks
David
Added Thursday, June 12, 2014
Just updated the brief and uploaded the final logo examples, really want someone to capture that feel.
Thanks
David
Added Saturday, June 14, 2014
Project Deadline Extended
Reason: Have not received anything yet that i can work with.
Thanks
Added Saturday, June 14, 2014
Project Deadline Extended
Reason: Hi Everyone, Still have not got what we are looking for, i do feel like we getting closer, i updated the breif i hope this helps.
Added Saturday, June 21, 2014
Project Deadline Extended
Added Saturday, July 05, 2014
Target Market(s)
30-40's Young professionals
40-50 - established restaurateurs
Industry/Entity Type
Construction
Logo Text
guru projects or guru hospitality projects
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Guru Projects
Nice to have
- hospitality
Should not have
- Nothing Generic and complicated.