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PointPal - A smartphone based Loyalty application
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This customer received 50 logo designs from 24 designers. They chose this logo design from Twig Design as the winning design.
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A$160
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50 designs
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24 designers
Logo Design Brief
PointPal is a cross platform smartphone App designed to let retailers promote sales by offering loyalty discounts (ie: buy 4 , get 1 free). The app will be used an point of sale and the user will be able to have multiple retailer loyalty 'cards' within thier app.
PointPal will also track your loyalty points and let the retailer know when your next order is free.
The logo will be used as corporate ID across offline and online mediums and must include an app 'button/icon/ design.
Updates
Project Deadline Extended
Reason: Thanks to all designers who submitted. We feel the submissions received haven't quite answered the brief so are extending the deadline and re-briefing. We are looking for a logo that signifies that this is a smart-phone based application that takes the traditional loyalty card and un-clutters your wallet or purse, by string it all on your phone.
Its designed for small businesses to make big offers in order to compete with larger chains.
The strapline has also changed to: PointPal, the super-smart Loyalty Card. We look forward to the re-submissions.
Added Monday, November 15, 2010
Target Market(s)
Target Audience is a) Marketers and Retailers b) customers of Retailers
Industry/Entity Type
Online
Logo Text
PointPal. The smart loyalty card
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) Strapline can be optional - for example - only used in print
- 2) Icon for App,