Logo for Ammunition Distributor-best ammo money can buy!

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This customer received 83 logo designs from 36 designers. They chose this logo design from ZETA as the winning design.
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Logo Design Brief
Looking for a logo that will transition well from website, print, merchandise and packaging standpoint. company name is ccwAmmo.com. we provide ammunition to the general public that was once only available to law enforcement. . The logo needs to stand out and be recognizable/readable on a 2.5x2.5 inch sticker.
interested in seeing the CCW worked in to the log "symbol"
Winning Logo will be sent off for US Trademark and would like to see TM mark in the final design.
Would like a symbol and company name combination. Reference the "Magpul" logo attached that we like
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Updates
We have updated the job and added some Logos that we like
Added Sunday, June 08, 2014
Target Market(s)
men and women 21-65
gun owners
Americans
Industry/Entity Type
It Company
Logo Text
ccwAmmo.com Carry the Best
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ccwAmmo.com in the logo
Must be recognizable and readable on a 3x3 inch sticker
transfer well from website to print and merchandise
good logo for soft goods-bags, shirts, hats and our shipping boxes
Nice to have
- blue and silver color
will work with other colors
Should not have
- outline or shape of a gun or neon or funny characters also bullet tips can sometimes look like a "penis head" not wanting that in our logo