Australian kitchen appliance manufacturer needs sub brand logo design

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This customer received 104 logo designs from 50 designers. They chose this logo design from Sergio Coelho as the winning design.

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Logo Design Brief

We need 3 tiered sub-brand logo's to tie in with hero logo (attached) for a well established manufacturing company.

We are manufacturers of commercial cooking appliances and are currently developing a new innovative range, so we need to create a differentiation from our existing line. We need to create an entry level, mid level and top tier level "logo" to differentiate the ranges.

Initial thoughts would be to emulate something similar to our hero logo and break up categories into something like black, platinum & ? ranges. We want something edgy, modern, but clear making us stand out from our competitors.

Industry/Entity Type

Appliance

Logo Text

B&S Black, B&S Platinum, B&S ?


Files
Download all files - 0.1 MB
DOCX
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
06 Jul 2014 12:01:15 UTC
Language

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