Advertisement Design Project

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This customer received 39 advertisement designs from 6 designers. They chose this advertisement design from purpur as the winning design.
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Advertisement Design Brief
AngloINFO is the world’s largest network of expatriate websites, currently operating 66 regional websites in 32 countries. Its websites serve over 3.5 million unique users each month.
AngloINFO has recently launched a new-look website, and has recently revamped its internal sales materials. It is now time to do the same with our online and offline advertising, as well as our marketing materials.
We are the leading expat resource in the world and are growing fast, despite the economic climate. We need:
• General materials for AngloINFO on a global scale – power of the numbers, i.e. not location specific
• Materials that reflect our local strengths and can be easily localised – i.e. with the AI regional logo
We love the concept of everything – expat – everywhere, which can work on a global basis, but not locally. Our previous ads did the job well, explaining what we do and how useful we can be, but lacked in the design. We are hoping to address this now.
Updates
Project Deadline Extended
Reason: We don't feel that our brief was fully understood. Could designers focus on the "regional" ad in order to make it easier? Use Paris, or a well known location as an example
Added Wednesday, September 26, 2012
Project Deadline Extended
Added Wednesday, September 26, 2012
Thank you very much for your submission. We have selected a designer to work with us on this project. Many thanks
Added Wednesday, October 10, 2012
Target Market(s)
We will have 2 distinct targets:
- Global – larger audience, who may be considering to move somewhere, more urban; corporate relocations; International Global HR Directors who place people in other countries
- Regional – people visiting, considering to move or that have indeed moved to region X. There is a significant different between rural and urban locations as its residents need us in different ways.
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Files need to be produced in Photoshop and delivered in such format