Antler Coffee

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This customer received 142 logo designs from 54 designers. They chose this logo design from Cameron McLachlan as the winning design.
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Logo Design Brief
The Company: Antler Coffee
We are in the business of designing and blending specialty coffee. We will be a boutique coffee retailer, specialising in high-end, quality coffee.
The Brand
Definition of Antler: http://en.wikipedia.org/wiki/Antler
Looking for a simple yet elegant logo, minimalistic. An antler must be part of the logo, a simple yet bold picture of an antler is what I'm leaning towards. Please make the antler is unique, do not copy/infringe with other antler logos.
A simple logo style which I very much like is http://www.sonoma.com.au/, but I’m definitely open to suggestions.
Colour scheme has to reflect simplicity and elegance. Colours which I think portray this are black, white or grey. Again, I’m not a designer, so I’m open to any colour scheme suggestions, as long as it reflects these traits.
I have considered having a coffee stain as part of the logo, it is very cliché in the coffee industry (overused), and so I’m not too sure anymore. Maybe you can make it look unique and simple, then I’ll definitely consider. Search up “Coffee stain” in Google Image for reference.
I’m also a fan of the red chinese signature stamp, not too sure how it would come together though. Please search up “Chinese signature stamp” in Google Image for reference.
The logo text: “Antler Coffee”. Leaning towards serif style fonts. I’m afraid maybe “Antler Coffee” might be too long? Maybe consider “Antler” as the main word and “Coffee” as the minor word. Again, open to suggestions.
MAYBE consider integrating coffee beans, coffee cherries, coffee tree or anything coffee related. This is NOT a must though.
Thank you for your design entries.
Target Market(s)
Upscale product for coffee connoisseurs
Industry/Entity Type
Boutique
Logo Text
Antler Coffee
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Winner to supply logo in black and white, greyscale and color versions (if applicable), as well as having high-resolution and low-resolution formats for each as a EPS vector file and as a PNG file with a transparent background.