Cloud Services Start-Up Needs Branding
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This customer received 176 logo designs from 77 designers. They chose this logo design from Roy as the winning design.
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Logo Design Brief
Our base service product is called sensorFact, and is a long-term storage and analytical solution for diverse sensor data. We need branding that allows its design language to be applied to the further logos for additional service products, and our tagline.
The three service marked words are:
sensorFact (To be done under this project)
pointCollex (To be done under future project)
pointDirex (To be done under future project)
The tagline is:
“Collecting the dots…”
Target Market(s)
Technology Professionals in the building automation and energy management industries.
Industry/Entity Type
Product
Logo Text
sensorFact
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words must remain camelCase, where the first letter is lowercase and the second “word” starts as uppercase with no space in-between.
sensorFact is the primary logo; the other two will derive their style from it.
sensorFact is a service mark and require the “SM” to be integral to the logo.
“Collecting the dots…” is a trademark and requires the “TM” to be integral to its design.
The concept of collecting the dots is that of gathering sensor data all the time and storing it so analytical tools can be used to connect the dots. We collect them, customers connect them.
An identifying “object” within the overall logo must be able to remain identifiable when displayed as a favicon.