Food packaging label design
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This customer received 43 label designs from 10 designers. They chose this label design from Adeel Hanif® as the winning design.
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Label Design Brief
The product name Thincotti, a thin, crispy, and delicious biscuit/cookie made from simple, all natural ingredients. Its name comes from the fact that it looks and tastes a lot like a biscotti cookie, but thinly sliced and much crispier and more delicious than a biscotti. There are currently two flavors: Just Amonds, and Almond Cranberry.
I am looking for a fresh, eye catchy design to go on the label for a rice paper stand up pouch (pouch sample attached). Label size are as follows:
4 oz bag - Width X Height
top: 4.5" x 3.5" bottom: 4.5" x 1.5"
12 oz bag
top: 6.5" x 5.5" bottom: 6.5" x 1.5"
I would like for the top portion of the packaging to include:
Thincotti name
Tag line " a thinner, crispier, and more delicious cousin to the biscotti"
simple and natural ingredients
bottom to include:
net weight
ingredients: wheat flour, eggs, sugar, almonds
Attached is a copy of something I created in powerpoint. you can recreate this using graphic designer software per label specs and improve on it or supprise me with something totally awesome. The key is that it that the colors and design needs to pop or contrast against the white rice paper bag and design needs to be eye catchy, fun and whimsical.
Please refer to link below for best practices for creating artwork for labels to ensure correct format for printing.
http://www.consolidatedlabel.com/label-articles/best-practices-designing-custom-labels/
Good luck!
Updates
Project Deadline Extended
Reason: Would like to see a few more submissions before I can make a decision
Added Sunday, June 15, 2014
Target Market(s)
educated, health conscious consumers such as customers who shops at whole foods, starbucks, trader joes
Industry/Entity Type
Graphic Designer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- busy or clutter design