• US$200

• 51 designs

• 12 designers

---

Packaging Design Brief

We are a manufacturer and distributor of various ethnic and traditional snacks like cassava chips, murukku, shrimp chips, and mostly potato-based pellets.

The new packaging design should evoke a whole new respect for traditional ethnic snacks. We would like to pursue "ONE" common packaging for all products due to our wide product range and economical reasons. This will mostly be feasible through a 'See-Through" window on the packaging.

We would like to see our packaging literally shines under reflection during display using our high gloss plastic material (OPP/PET/MPET/CPP). The base color should contrast well with the logo, the slogan and as well as other information that we would like to showcase.

Gradually, we want to set out to be the clear choice for traditional snacks go-to. Though generic and simple, we hope to communicate values of elegant packaging visuals, clear content showcase and easy brand identification.

I have uploaded a 'rough' idea in the attachment and we hope to see a vast improved versions of it or whole new concepts that's compatible, as long as they all kick ass.

Target Market(s)

Mid 20s blue-collared working adults to housemakers in their 50s.

Industry/Entity Type

Pet

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1. Batak House Brand Logo (Front)
  2. "Indulge in Tradition" Slogan (Front)
  3. Established Since 1980s. (Front)
  4. "Halal Logo" (Front)
  5. The 'See Through' window must be consists at least 40% of the front panel.
  6. The whole packaging must produce a glossy, shiny effect.
  7. To include a Generic "back panel" of a typical snack packaging which afterwards I will update on myself. (Nutritional Information, Description, Company's Info, Product of Origin, barcodes, Batch Number, Best Before Date and etc).

Nice to have

• 1. The "shiny feel" of the packaging should somehow match or surpass an effect I stumble upon in a website,
  http://www.oldtown.com.my/
  
  2. The base color we have in mind can be found in the attachment. (Patone 021C, Lamination on MPET to produce a shiny glossy effect) So please do simulate the effect on the design anyway.
  
  Give it all you got!
  

Should not have

• No Zip Locks on the packaging.
  

---

Files

Download all files - 0.7 MB