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Logo design for Transformational Life Coaching & Events
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This customer received 36 logo designs from 15 designers. They chose this logo design from subzeroway as the winning design.
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A$240
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36 designs
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15 designers
Logo Design Brief
My business is a highly personal service transforming women's lives through workshops, programs, and one on one life coaching focusing on empowerment through personal and spiritual growth.
The business name, withinwithout, is based on the saying 'As Above, So Below; As Within So Without - the premise being that everything in your external world is created by your internal reality...and that this can be transformed.
I have attached a couple of files of images and composition I would like the logo based on.
In the file 'logo play' are my 2 favourites. I love the shape of the woman with open arms welcoming life, and emanating her inner strength outwards, the flowing lines clearly feminine and empowered without being represented as a sexual object.
I also like the light rays from the sun, or the universe representing a new day/transformation/life .
I would love to see some different colour representations - ultimately I want them to represent freedom, life, vitality, inspiration ,hope, empowerment & transformation.
Please see placeholder website and attached files http://www.withinwithout.com.au/
Updates
Hi I've updated the brief a little and attached a file which has an image and composition I like - hope this helps. Thank you all for your submissions. I appreciate your time and efforts so far.
Added Sunday, September 16, 2012
Project Deadline Extended
Reason: Hi,thank you all for your contest entries - I'm extending the contest deadline as I havent had a chance to provide sufficient feedback to all designers as yet and have also sent some designs to friends for their feedback and would like to provide this and allow for some changes first.
Thanks!
Added Tuesday, September 25, 2012
Target Market(s)
24-45 women, materially successful but unfulifilled in certain life areas as they are not realising their potential or true calling in life. They are open to holistic wellness, and are interested in the possibility of personal growth.
Industry/Entity Type
Life Coaching
Logo Text
withinwithout
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The female form as empowered - it must speak to and be inviting to women to want to be like her, not portrayed as a sexy object for men (ie not like the trucker mudflat symbols).
The business name - withinwithout. As one word but font needs to be differentiated between with more cursive/feminine font for one and 'clean' for the other -attached file is a good example I really like the font.
Something that shows the idea that your external world is shaped by your internal perspective and/or transformation of the self
Nice to have
- I like the idea of the female form (womanly and sensual, feminine with flowing lines, curves and movement, long hair, curvacous, without being sexual), with simple lines or a shape, outline or shadow/silhouette, with open arms welcoming life and the world around her - happy and inspired, loving life.
I would like the feel to be one of the empowered inner strength.
Should not have
- I would like to avoid cliched ideas of 'feminity' like 'flowery' or 'frilly' or girly/pretty/pink.
Not really wanting oranges or yellows.