Logo Design Project - Exciting new brand

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This customer received 57 logo designs from 20 designers. They chose this logo design from Maulik Patel as the winning design.
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In a market where people have most things, Red Box Gifts is about giving experiences as gifts.
The brand must be simple, but funky, enabling product expansion to specific occasions or tasks. It needs to be memorable. The brand should be fun, elegant, and exciting / enticing. We want to be the Tiffany box of experiences. The logo will need to be appealing on websites and other marketing collateral.
Company Name (2 versions) / Tag Lines
Red Box gifts - little box full of big experiences OR
Red Box Gifts - full of big experiences OR
Little Red Box Gifts - the little box full of big experiences
Please note we are developing a lot of new material so if we like you designs it could be the start of a great business relationship to design the other items.
Target Market(s)
Target market 25 – 50 years
Industry/Entity Type
Marketing
Logo Text
Red Box Gifts OR Little Red Box Gifts
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must have the company name and also would be useful that it helps communicate what we do...but with out limiting the type of experiences. One of the tags lines mentioned above The must be able to appear with the logo.
The Logo must be brand extendable (Red Box Rewards)
Logo come in formats that can be used on web, powerpoint, business cards and other print materials.