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This customer received 28 graphic designs from 11 designers. They chose this graphic design from JR designs as the winning design.

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Graphic Design Brief

Our business is an invoice factoring exchange located in the United States.

Our business provides a marketplace for businesses with outstanding invoices and investors looking to purchase the invoices from these businesses. The investors provide the businesses with immediate capital instead of the businesses waiting 30-90 days for the invoices to be paid by their customers.

Our business plan is very similar to the DesignCrowd business plan. The difference is instead of designers there are investors and instead of people needing designs created there are businesses with invoices that need to be purchased.

I would like the size to be approximately 950px x 350px. The site is located at cbacfunding.com.

Here is an example from a similar company in the UK: http://marketinvoice.com/wp-content/uploads/2011/02/Hon-HowItWorks.png.

Here is a very good representation of how our company works: http://cbacfunding.com/about/how_it_works

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Updates

I believe a white background would look best. The inner pictures should show invoices on the left, buyers on the right and our company represented in the middle as the center marketplace.

I'm not opposed to something different but if a visitor comes to the site I went them to grasp exactly what we do withing a few seconds.
Added Friday, September 07, 2012

After seeing a few designs, I believe it's important to reiterate to the business selling their invoices that they will receive many offers. A good way to do that would be to show many arrows going from the buyer to the marketplace. The arrows I've noticed have been very bold, it might look better in shades of gray or a lighter color and maybe more abstract.


A final thought would be that I'm not a fan of the icons so far in the images. I do like figures and images that looks if they were almost hand drawn. 

Added Friday, September 07, 2012

Project Deadline Extended
Reason: Some good designs are starting to come in and I asked some designers to make a few changes.
Added Tuesday, September 11, 2012

Target Market(s)

Businesses

Industry/Entity Type

Business


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
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Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • I believe a white background would look best. The inner pictures should show invoices on the left, buyers on the right and our company represented in the middle as the center marketplace.

    I'm not opposed to something different but if a visitor comes to the site I went them to grasp exactly what we do withing a few seconds.
Should not have
  • I'm not looking for a banner with orange background. I prefer to have a white background with some colorful pictures that may jump when a user enters the page.
Payments
1st place
US$200
Participation payments x 2
US$20
Total
US$240

Project Deadline
15 Sep 2012 02:43:52 UTC
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