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Milk product packaging
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This customer received 21 packaging designs from 8 designers. They chose this packaging design from meena.bor as the winning design.
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US$300
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21 designs
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8 designers
Packaging Design Brief
We are ready to begin packaging our product! Exciting! I already have a logo (from Design Crowd!) and company name (Nourish Unlimited), but now we need an attractive, attention-drawing and pleasing package design. The product is a healthy flavored milk that needs to appeal to kids from 2 years old and up, moms shopping for kids, and potentially other adults. A hard task, but we don't want to limit the product to kids even though they will be the first customer we will advertise to.
The product will most likely be a tetra pak single serving milk package, like the kind kids take in their lunch boxes, that has a straw attached. It will need to have space for nutritional labeling and space on the back for advertising or things like 'fun facts.'
So far our main logo colors are green, black and white (see the logos attached.) Looking at competitors (Horizon Organics, Moo Milk, Organic Valley) they have used components of farms or cows on their products to appeal to a down-to-earth feel and to promote the idea of a product 'straight from the farm.' This isn't a necessity for me but it was something I noted. There will be multiple flavors of milk, and so far I've been using a bluish purple color for the Immunity blend (which contains blue and purple berries) and a dark yellow for the Digest blend, an accent to the standard black/white/green color scheme of the logo and materials. So all packages look the same, but a different flavor has a different 'splash' of color to differentiate it. Again, just my thoughts and i'm open to other looks and ideas. We're advertising it as "milk plus a nourishing blend of ....." Statistics say we only have 3-5 seconds to influence the customer to pick up and try our product, so we're looking for a winning design to help us do just that!! We want to lead the way in flavored milk that is healthy, not just added sugar and artificial ingredients. The attached files are the logos we got from Design Crowd. Healthy, nourishing, flavored milk!
Updates
Project Deadline Extended
Reason: Hi! Many designers seem to be busy...just seeing if this helps. So far I love the ideas I'm seeing! Thanks.
Added Thursday, June 05, 2014
Industry/Entity Type
Product
