Design log for experimental T-shirt brand

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Contest winning design

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This customer received 85 logo designs from 31 designers. They chose this logo design from Raoul Camion as the winning design.

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Logo Design Brief

We are looking for a logo that represent T8pedup, inspired Korean imaged but located in Hong Kong.
The brand objective is to provide garment that are elegant and closer to the body, such as a fitted cut. Our motto are "1 size don't fit all", we refer to being "t8pedup" is as fit as you can be.
Creatively for the logo, you are free to use a shape, assemble the word t8pedup or slice it anyway you want, whatever fit visually and can make sense marketing wise.
Ideally the logo can be transferred on simple wear or urban without being too loud and not to intricate so the outline can be stitch. (good exemple: "new era", but don't copy it).
We also believe that the best design come's with not too much direction is given. Find the fun in being creatively free, as a brand belong to the people that identify with it.

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Updates

Quick update. One day we may extend the brand to other support than t-shirt therefore no T-shirt shape built in to logo.
Added Tuesday, June 03, 2014

Dear All, Small update as I receive logo that say "up to you" what I mean is you are free to us a combo of letter that suit your design and creativity with the word t8pated. t8pedup is pronounced "Taped Up" in case you struggling understanding the sense. Logo text: t8pedup T8 t8 t8pd ...
Added Tuesday, June 03, 2014

Logo Text

up to you

Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
07 Jun 2014 00:22:39 UTC
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