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International Business Consulting Agency
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This customer received 109 logo designs from 27 designers. They chose this logo design from artdesignmx as the winning design.
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US$415
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109 designs
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27 designers
Logo Design Brief
We are an international consulting agency that works with small and medium sized businesses, mostly run by expatriates. Our team provides consulting, mentoring, and coaching services along with access to capital for those in need of startup or investment funds. We cover the full spectrum of business needs from startup to product delivery.
We need a logo that embodies the four priorities we have with each client: Profitability, Productivity, Enculturation and Integration.
The logo should:
1. communicate professionalism (a major core value of ours)
2. work well in both print and digital media.
3. be timeless,
4. be suitable for printing in large and small format; think highway billboard to ballpoint pen.
Our company name is Four Dimensions Consulting.
We are looking forward to seeing a variety of creative solutions for our logo and will consider text or graphic based, with or without words. We think we may be leaning towards less text and more of an icon (think Pepsi), but we don't want that to hinder anyone from coming up with an alternative approach.
We like cool colors over warm colors, though we are not opposed to seeing designs with warm tones.
We will be checking often dedicating a lot of time to provide feedback. Please feel free to ask questions.
Updates
Thanks for all your submission. We hope to be very engaged and provide as much feedback as we can. With all the submissions we have had we could walk away with any of these and be happy with the $$ we spend.
Added Thursday, May 29, 2014
Thanks for the progress everyone. We are getting a lot of similar simple professional ideas and variations using the 4 and the D.
We were hoping for more Pictorial / Combination Logo or Abstract Logos like Design Crowd gave examples of.
It would be great if you could try and embody our four priorities (Profitability, Productivity, Enculturation and Integration) and try and have that come through in the logo.
Having the words 4D or Four Dimensions is not necessary on the logo. For example the current Pepsi logo does not include the words Pepsi. It would be great to see some pure abstract work with no words.
Added Friday, May 30, 2014
One other thought...
Feel free to take the wildest craziest leap in creativity. We have the capability in house to come up with the simple professional feel that many of you are going for and that's understandable reading the brief, but I would encourage you not to be conservative. Go bold. We've had two submissions that are moving that direction but I'd like to see it go much further.
Also we expect the first submissions to be raw concepts, not finished logos. We are not judging based on quality of the concept so there isn't a need to spend a lot of time on your first concept. Scanned in sketches on paper napkins are acceptable. Crude concepts are fine. If we see something that catches our eye we can run with it and then you can polish it in Ai. I'll upload a sketch I did that I would consider real basic, very logical. We want to push that far out and go for more abstract ideas.
Added Friday, May 30, 2014
Hey all.
Someone has made an exact replica of my sketch already so if you are considering just copying my sketch it would be best to use your creativity and come up with a different design.
Thanks.
Added Monday, June 02, 2014
Hi everyone. Thanks again for all the submissions. No more 3 dimensional cubes for now. We have seen enough and would like to see other creative ideas.
Also we have had a lot of submissions that are breaking what I would consider basic design rules. If you are not a professional designer and/or have never studied the basics of design (color theory, negative/positive space, balance, etc...) than please read this article before working on submissions thanks.
http://designbuddy.com/key-elements-of-good-logo-design
Added Monday, June 02, 2014
Thanks for all the submissions everyone.
We are no longer accepting any variations of the letters '4D' or Cube artwork.
If submitting designs please come up with something abstract. Thanks.
PS if you think you can really knock our socks off ignore the above and give it a shot.
Added Tuesday, June 03, 2014
Thanks for your patience as our team reviews the top 3 entries.
Added Thursday, June 12, 2014
Target Market(s)
Our average customer is a 30-50 year old male who has launched a successful business in the US/Europe and is starting one in Asia, or an expatriate who got the bug to move overseas and wanted to start a business while they are there.
Industry/Entity Type
Investment
Logo Text
Four Dimensions or 4D
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Timeless; Needs to work across generations.
Needs to scale easily and be readable in large and small format.
Nice to have
- If we could incorperate the 4D feel using a 3 dimensional cube as an abstract object that would be great, but we would be just as happy with a well done wordmark logo.
Should not have
- Fonts should not have bubble or rounded edges. No script font. No crazy fonts (Think Comic Sans, etc...)
No dollar signs, or references to money.
no green
no rainbow of color use please. Multicolor is fine, but keep to a minimum. I don't want to feel like we are at the circus.
