"The Joyful Post" needs a logo
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This customer received 56 logo designs from 15 designers. They chose this logo design from milicka as the winning design.
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Logo Design Brief
The Joyful Post is a monthly gift subscription service. Subscribers are mailed a surprise gift once a month.
The gifts are curated and inspired by new designs and trends, something that could become a talking point.
People who subscribe to The Joyful Post look forward to getting a new surprise in the mail each month. The intention of the parcel is to make them happy. (Surprise and Delight)
I need a logo design supplied in hi-res and low-res file formats.
Logo needs to be stylish, combining the idea of post and happiness.
Brand attributes
• Design Savvy
• Trustworthy/Credible
• Joyful/Happy
Attached word doc includes images for inspiration and images for "should not haves"
Updates
Project Deadline Extended
Reason: Hi Designers,
Thanks so much for everyone's input. I'm loving the diverse interpretations of the brief. I've gotten a few last minute designs that are worthy of consideration. I just need a few more days to let these designs sit with me before I make a final decision. I really don't want to rush the process given that this logo will be with me and the life of the business for a long time.
Thanks for everyone's understanding and patience.
N
Added Sunday, September 02, 2012
Target Market(s)
Individuals who appreciate design. Have disposable income. Taste Makers-They know what they like and what’s trending but do more than follow the crowd
Industry/Entity Type
It Service
Logo Text
The Joyful Post
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- * The logo needs to work online and offline
* Work with the assumption that it will be on a white background
* 1 – 2 colours maximum (Ideally one colour)
Nice to have
- Traditional letter box with "The joyful post" written on the side"
Should not have
- No Clip art looking designs
No “Air Mail” look
No Stamp type Image
No cliche happiness image