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Logo Design Project
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This customer received 22 logo designs from 15 designers. They chose this logo design from REDcrackers.com as the winning design.
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US$400
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22 designs
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15 designers
Logo Design Brief
Originally, the Three Notch’d Road was a colonial-era thoroughfare running east and west through central Virginia. It is believed to have taken its name from a distinctive marking of three notches burnt into trees to blaze the trail. As legend has it, the road was made famous by Jack Jouett’s midnight ride to Charlottesville, VA. in June of 1781. After General Benedict Arnold defected to the British, he sacked Richmond and caused a number of our founding fathers, including then Governor Thomas Jefferson, to seek refuge at Jefferson’s home, Monticello, in Charlottesville, VA. Learning of this, General Cornwallis ordered Banastre Tarleton to ride to Charlottesville and capture the group. Captain Jack Jouett of the Virginia Military heard the sound of Tarleton’s cavalry from his Louisa County home just 40 miles from Charlottesville. Upon witnessing the cavalry pause for an extended rest, he raced the moon-lit Three Notch’d Road to Monticello to warn the Governor and his state legislatures to flee Charlottesville. Recognizing their debt to Jouett, the legislature passed a resolution on June 15, 1781 to honor him, and “Jack Jouett’s Ride” became a legendary portion of Virginia’s history. The original trail runs less than a quarter mile from the location of our brewery. It only makes sense that at Three Notch’d Brewing Company it will be our primary goal to align our products with the rich history of Charlottesville and lead our customers down the Three Notch’d Road to great beer.
We would like for logo designs to be created with a deep understanding of our colonial brand and the history of Charlottesville.
Updates
Here is a brief description of our business for those that are curious. Three Notch'd Brewing Company is a Charlottesville, Virginia based commercial microbrewery focused on building its distribution model in Charlottesville and Virginia first and then throughout the middle eastern and south eastern states. We brew approximately 15 different favors of beer and serve them out of a tasting room in Charlottesville. Three of our favors are distributed in keg format to bars and restaurants in Virginia.
Added Monday, August 27, 2012
Project Deadline Extended
Added Saturday, September 01, 2012
Designers, an interesting take on this could be to use the Rotunda at UVA or Monticello to draw inspiration from. Check out this picture:
This is monitcello but the rotunda at UVA looks very similar. I wonder if you could take the four pillars and cut them down to three pillars. You could then use the rotunda or monticello (make sure to include the dome in the background as that is a signature of jeffersonian architecture) as the background and use the three pillars as the dominant feature in the logo and then overlay (or find another way) to include Three Notch'd Brewing Company and the other language we need in the logo. Anyone feel like taking a crack at this?
Added Saturday, September 08, 2012
Designers - here is a picture of the rotunda:
We could also use this as an example and add a pillar and then use the middle three as the three notches we need. Just some thoughts to try and spawn some ideas. Look forward to hearing from the community.
Added Saturday, September 08, 2012
Industry/Entity Type
Debt
Logo Text
Three Notch'd Brewing Company; Charlottesville, VA; est. 2012
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