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Looking for an Innovative Print Design (Service Directory)
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This customer received 208 advertisement designs from 38 designers. They chose this advertisement design from Emmy as the winning design.
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A$950
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208 designs
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38 designers
Advertisement Design Brief
We need a new design for our advertisement within a printed colour services directory.
We are a compensation law firm called Monaco Compensation Lawyers. Feel free to take a browse of our website www.monacosolicitors.com.au to get an idea of what we do and the kind of firm we are.
We are in the process of redeveloping our website and as such, so please don't adhere to the design principles of the current site- impress us with your originality!
On top of any editable formats, your final submissions must include a .pdf copy.
The same design will need to be presented in two dimensions:
- 154mm x 118mm (B1/B2 Half Page);
- 175mm x 113mm (B4 Half Page).
[For more information refer to attached Pdf.]
We have attached for you a few examples of other firms' designs (Sample1,2,3). These are by no means good, or what we're after, it's just to provide you with an idea of what sort of advertisements go into the service directory.
Updates
Hi all,
- Professional
- Sophisticated
Added Friday, May 16, 2014
Thank you for your submissions so far. There are some great ideas hidden in there.
Added Wednesday, May 21, 2014
Project Deadline Extended
Reason: We've received a large amount of fantastic designs. However, what we're really looking for is something original. Please feel free to think outside the box (the final design doesn't need to look like a print ad), and construct a design that is completely incongruous with our website! While we do appreciate a minimalistic design, we have yet to receive something that really grabs your attention with its visuals. We're not sure but this may or may not be achieved with a full colour design.
Thanks for all your submissions- they all have some features that really click with us. We look forward to the next wave of submissions!
Added Wednesday, May 21, 2014
Project Deadline Extended
Added Tuesday, June 17, 2014
Target Market(s)
We have various target markets, including mainly families, elderly people, blue collar workers.
These are individuals who are looking for assistance. They feel helpless or wronged.
Keep in mind that the people accessing these are those who prefer going to a printed directory rather than using a google search.
Industry/Entity Type
Law Firm
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Our name 'Monaco Compensation Lawyers'
- Our logo (attached as logo.eps, logo.png, and logo.tif)
- Must include phone number as 1300 XXX XXX (this must be prominent)
- Must include the following service areas in these words: Motor vehicle claims, medical claims, superannuation claims, Workplace claims, negligence claims
- Our email address: info@monacosolicitors.com.au
- Our website address: www.monacosolicitors.com.au
- The following catchphrases: '98% success rate', and 'No win no fee' in those words
- Our location '999 John Doe Street, Smithville, SYDNEY'
- For sizing dimensions, we need one in 154mm x 118mm and also a design in 175mm x 113mm (B4 Half Page) [refer to pdf attached]
Nice to have
- - Text indicating free initial consulatation
- Professional colour scheme
- As our website will be changed, do not worry about making the advertisement cohesive with our website design
- We want the design to be modern, but still professional
- Clean typeface
- No gradient colour scheme
- When designing, if you are looking to place more text onto the advertisement, these may be some considerations (feel free to change the wording): Accredited specialists, home and hospital visits
