Key Party Artist Collective
 
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This customer received 69 logo designs from 25 designers. They chose this logo design from Gracey as the winning design.
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Logo Design Brief
                            We need a logo design for a new artist collective that will formulate a film production company.  How we work is we have a core group of directors, producers, writers, designers and actors and consistently produce new work throughout the year.  Each project will be different creatives working on them each time in the key roles to mainly create short films with the hope of branching off into feature presentations.
We would like to see designs that are simple but punchy and preferably don't use a variety of colors as we would also need to replicate it in black and white if need be.  The final design should communicate the collaborative creative environment we hope to achieve with the film company whilst being a little fun.
                        
Updates
                                                        Project Deadline Extended
 Reason: Hi there all
We are so grateful for your patience.  We are just coming out of Toronto Film Festival and are finalising this week, but just wanted a few more days to make our decision.
Thanks all.
 Added Monday, September 17, 2012
                                                    
                                                        Project Deadline Extended
 Added Sunday, September 30, 2012
                                                    
                                                                                                Hi all..  First off, our apologies for extending the deadline a few times.  Overseas travel and unexpected tragedies have been an issue for us, so we getting our feet back on the ground and hoping to have decisions soon.
For those who have submitted a design already we thank you.  There are some amazing things there and we have some tough decisions to make.  
What we have realised is we like simple yet strong designs, not too much colour, that incorporate the Key Party idea or Film aspect of our company. 
The term Key Party (is a little fun idea when relating to our film company)  actually means a group of people (usually couples) that would throw their keys in a bowl and go home with whomever picked them up. How that relates to our venture is that each project will have different artists working on our projects from our core group.  So it's cheeky but we are still a film co op and our logo would potentially evolve to become a moving image at the start of films in the next few years so it's something that needs to be considered.  Simple.  Punchy.  Strong. 
What we love is something that is different.  We prefer not to see just the text Key Party Artist Collective and that's all.  Is there a symbol or something you can incorporate into that design? Is there a way to present that differently?  What is going to stand out from the others?  That's we have fallen in love with and got excited about.
Also they are 4 separate words - Key Party Artist Collective.  Ideally Key Party should be more predominant.  Please using spacing.  KeyParty is not one word.  
We have extended the deadline so we can get back on track and for you to either follow up on your designs or submit another with these notes in mind.  
We thank you for even taking the time to submit something.  We are honoured.
Cheers and good luck
 Added Sunday, September 30, 2012
                                                    
Target Market(s)
Artists, performers, theatre goers, potential investors
Industry/Entity Type
Film Production
Logo Text
Key Party Artist Collective
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Wordmark Logo
Word or name based logo (text only)
 
                                         
                                    Lettermark Logo
Acronym or letter based logo (text only)
 
                                         
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Key Party should be the more predominant logo text then Artist Collective