Fastep Rapid Pregancy Test Box and Sterile Pouch.

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This customer received 25 packaging designs from 10 designers. They chose this packaging design from will as the winning design.
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We are a company that manufactures rapid diagnostic tests for pregnancy, drugs of abuse, disease, etc. We would like a box and pouch design for our tests. Each box approx (10 1/4" x 4 3/4"x 2 1/2") should be able to hold 40 pouches and the pouches are 4 6/16" x 2 7/16". We have a design currently, but we are not happy with it. we would prefer a more simple and elegant design. We will be marketing this to mainly hospitals, clinics and distributors and not at-home consumers. The design should have our Fastep Logo and something that says FDA approved and 99% accuracy.
Updates
Logo, current box design and current pouch image has been uploaded. Current box design image is for fertility hormones, but project is still for RAPID PREGNANCY TEST.
Added Friday, August 24, 2012
Target Market(s)
Hospitals, Government agencies, doctors, clinics.
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Box: Size, Logo, FDA approval, must denote femininity.
Pouch design must fit in with box design.
design should be on the horizontal for stacking purposes at hospitals. (read long flat box and pouch)
Nice to have
- Colors to match the color scheme of our Fastep logo.
Should not have
- exceed size dimensions as our production line is set up for these sizes.