• NZ$480

• 70 designs

• 30 designers

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Logo Design Brief

We need a logo design for our new sports app YUSS. YUSS is all about the "fist pump moment" in sports. Its about the feeling you get when your favorite team wins the big game or your favorite athlete pulls off the big play, thats what we call the YUSS moment.

The Tiger Woods fist pump after sinking the big putt to win a tournament, the Kobe Bryant fist pump after taking the match winning shot or the Cristiano Ronaldo fist pump when he scores the winning goal - these are all YUSS moments, and it's this energy and emotion we'd like to capture in this logo.

YUSS is also obviously a widely used colloquial term thats very popular in social media, its quirky, its smart, its positive, its winning which are all the things our app is all about. We cover sports with our own unique view, we've got a humorous bent to everything we do and we also want this attitude to come through.

We're looking for a logo that has both an image and text. We don't want any images of FIST's in isolation cause we think it looks to aggressive, but an arm, or arm and torso, or a character from the waist up are all ok options to explore.

This logo should also stand out from the crowd, and give the sense that we're a global brand and look good on a white or black background, however we don't want any "Tide/ Washing Powder" color schemes or font styles.

The final thing is that either the "Y" in YUSS, or the entire Word YUSS should sit nicely on an app button, but not look similar to the Yahoo "Y".

Target Market(s)

Sports Fans are our target audience

Industry/Entity Type

Media

Logo Text

YUSS - Your Ultimate Sports Source

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some sort of fist pump image, but no aggressive fists

Nice to have

• A letter Y that also looks good on its own

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Files

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