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Logo Design Project - handbag talent, media & retail brand
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This customer received 32 logo designs from 14 designers. They chose this logo design from Fanol Ademi as the winning design.
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US$200
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32 designs
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14 designers
Logo Design Brief
We need a logo design for a rebranding of our company. Currently it is called Handbag Designer 101 with several other properties and we are creating an umbrella brand that can house them all. See the overview below.
Handbag industry author and trend expert, Emily Blumenthal, created the HBDNetwork after recognizing the need for a handbag talent source to serve the insatiable appetite for innovation and newness in handbag design.
The HBDNetwork is home to the largest network of international independent handbag designers in the world as well as HandbagDesigner101.com, The Independent Handbag Designer Awards, The IHDA All-Stars, HBDWorkshop, The Handbag Collective Pop-Up, and the HBDStudio. The HBDNetwork bridges the gap between consumers discovering the next “it bag” and established brands utilizing this creative talent.
The new brand is called
HBDNetwork
which we feel is all encompassing.
We need a logo to look corporate but fashion'y enough that people know that it is large brand that can cater to edgy and new audience. This can also include a handbag image in the logo as long as it doesn't look too cheesy which it very well may end up doing so but we are open to suggestions. We may be looking for financial partners as well so this needs to conote a larger company that should be taken seriously as the voice of the people for the handbag industry.
You can get a sense of the logos we are using currently at
www.hbd101.com and also
http://www.hbd101.com/h?a=winners&y=2012
The past logos have been done in Futura as well in black and white but we are open to color.
Updates
If there could be a fashion angle - that would be great. Again, this is a for a handbag media property. Thanks!
Added Wednesday, August 22, 2012
Target Market(s)
corporate sponsors as well as an independent handbag designer audience
Industry/Entity Type
Financial
Logo Text
HBDNetwork
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- please no cheesy 'playful' handbag logos - we are open to having a handbag image but this is not a whimsical look at all