Production Machining and Fabrication business needs a logo design
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This customer received 134 logo designs from 42 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
We need a logo design for a manufacturing company called "Mustang Machine Works, INC" based in Mustang, Oklahoma. We specialize mostly in oil field production and fabrication but our product offering extends far beyond that into other machine components and parts. We also build large skid platforms for heavy equipment used on drilling and pumping sites. The company was established in 1998.
I have made our logos in the past but have never produced one that I liked enough to put on our letterhead, business cards, shirts, signs, etc. I would like to see a design that uses black and white with possibly some accent color such as red, blue, or green BUT I am open to any design or color scheme as long as it looks good on both a black background and a white background. For our T-shirts I would like something small I can put on the front chest pocket and maybe something larger that I can put on the back of the shirt.
A few ideas I have that can be expanded on:
One that incorporates the outline of Oklahoma
One that uses the abbreviation "MMW"
One that spells out our entire company name "Mustang Machine Works"
One that incorporates oil field items (drills, rigs, pumps)
Do not limit your designs to my lame ideas, I am no good at this stuff!
Im not opposed to bordered or borderless designs or even a logo with a crest or shield. I don't mind our location being on the design either. Again, I am open to any kind of design that a more creative mind than mine can come up with. Surprise me.
THINGS I DO NOT WANT:
No horses.
No cars or automotive look to the design whatsoever.
No gears.
No diamond plate or "chrome" lettering.
Updates
Designers,
Added Sunday, May 18, 2014
Target Market(s)
The target market for a business such as mine is a very difficult thing to try and reach with advertising. But as far as this logo goes, I want something along the lines of other oil company logos. I will provide some examples as attachments
Industry/Entity Type
Automotive
Logo Text
"Mustang Machine Works, INC" or "MMW"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must look professional, masculine, not overly complicated, and not too busy.
Nice to have
- shape or outline of Oklahoma is nice but not 100% necessary, Preferred color scheme is Black, white, and either red/green/or blue
Should not have
- No horses, no cars, no automotive parts, no gears, no chrome or diamond plate lettering.