Refresh
Logo design for mobile app, website, packaging.
Want to win a job like this?
This customer received 114 logo designs from 41 designers. They chose this logo design from itscarlo as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
£300
-
114 designs
-
41 designers
Logo Design Brief
**Design brief:**
The Cocoon logo should reflect the encompassing feeling of protection/comfort that the service will provide. The logo must be simple, memorable and suitable for use on square iOS/Android mobile app tiles and Facebook icons. The logo will be used within the website and packaging as an icon to represent the brand at a glance.
Focus should be on Cocoon the verb - as an enveloping layer of protection, providing comfort/security NOT a representation of a cocoon like object.
The Cocoon text logo will work alongside the logo OR the logo will be integrated as part of the text/font, it will be used on the packaging, website, mobile app tile and comms.
Colour palette will support packaging, web/app and social media brand presence. A natural colour palette that appeals to a both a male and female target market without being overtly feminine is preferred.
**Brand name: ‘Cocoon’**
‘Envelop in a protective or comforting way’ – (Cocoon, verb)
Cocoon overview:
Cocoon is effortless home security; protecting your personal space and working the moment you take it out of the box.
Style guide:
Modern, natural, organic, comforting, simple
Updates
Project Deadline Extended
Reason: We're blown away by some of the designs that have so far come back and want to use the extra time to build out these ideas. We're also keen to commit to the full reward we're posting in order to attract the best final designs.
thanks guys,
@Cocoonalarm
Added Friday, May 23, 2014
Project Deadline Extended
Reason: We're giving some additional time for final edits and designs to be placed.
Thanks guys - some incredible designs!
Added Thursday, May 29, 2014
Project Deadline Extended
Added Sunday, June 01, 2014
Project Deadline Extended
Added Thursday, June 05, 2014
Project Deadline Extended
Added Tuesday, June 10, 2014
Project Deadline Extended
Added Wednesday, June 18, 2014
Target Market(s)
Cocoon appeals to females, aged 18-40, and Males aged 30+.
Industry/Entity Type
Security
Logo Text
Cocoon
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • 1 x Logo image (suitable for both web and iPhone/Android app tile)
• 1 x Text logo (suitable for use on mobile app, packaging, and website)
• 1x Colour palette (suitable range of colours to be used in conjunction with the logo)
The Cocoon text logo will work alongside the logo OR the logo will be integrated as part of the text/font, it will be used on the packaging, website, mobile app tile and comms.
Nice to have
- The logo using the verb of Cocoon - ‘Envelop in a protective or comforting way’ – (Cocoon, verb)
Should not have
- The design should not look like an old-style letterhead or corporate logo. We are a fresh, modern, consumer product that will have both a physical product and a mobile app.
