Brochure
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This customer received 9 brochure designs from 3 designers. They chose this brochure design from Adeel Hanif® as the winning design.
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Brochure Design Brief
Hand out brochure approx 4 size 4 pages. To promote our main three project categories Centenary Verandahs ( free span, Gables Flat roofs) Opening and Closing Louvre Roofs (main category line) and Solarspan insulated roofs. Our clients are home owners or Architectural/Builders. Our web site www.totallyoutdoors.com.au. We attending home show july 2014 and wish new brochure.
Emphasis on quality, lifestyle, design, style, professionalism.
I enclose previous brochure which only focused on Louvre and solarspan.
This time want the centenary product also shown (somehow). Want a 4 page for easy handout might consider a 6 page further down track.
Target Market(s)
Owners wanting a upmarket quality finish with warranties to match to improve home.
Family but generally we find owners 40+
Mainly picture to tell story.
We would provide applicable raw pic to successful design to complete project although web site might provide access to our project pics for purpose of draft offer.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This brochure to show three main product via pictures
Centenary “the entertainer’s solutions”
Louver “control your outdoor area”
Solarspan “comfort all year round”
Nice to have
- Key areas
Professional Builders
Specialist in Outdoors Projects
Quality – Colorbond Logo
Family
Warranties up to 25 years
Display Centre