Simple e-shop website - Cheapp products

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This customer received 14 web designs from 4 designers. They chose this web design from Gabriel Taudor as the winning design.
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Web Design Brief
We are a Swiss Company, selling toilet paper by subscription, in Switzerland.
This project is about an e-shop to order toilet paper online. Our website's name / URL is W-C.ch (http://w-c.ch).
The professionals (small offices) are the main target group, the focus needs to be on them. Please communicate a modern, but also serious image.
The intention of the website is to generate online sales and therefore it needs to inspire trust and to motivate the visitors to contact the website owner without hesitating in case of doubts or questions. Of course, the main goal is to to facilitate the ordering process.
The overall image needs to emphasize the WC / toilet world but should not too much contain the WC and toilet atmosphere as such (no cheesy content such as the lavatory itself as main focus for example).
Logo: there already exists a version of the logo, that we like (see attachment: logo_W-C.ch.ai). It can be used as it is or be modified (size or/and colours) if needed to adapt it to your idea.
Homepage: attached file (960_grid_12_col_example.png) gives to you an idea of homepage's content.
Visual / Picture on the homepage : see attachment iStock_000009212157Medium.jpg, we like it very much because the product is discretely suggested presenting it under a friendly, modern and fancy aspect. The image can be used (or not if you have a better idea).
Ordering page: It must have a good and clear structure. Please see our temporary website http://www.papier-wc.ch Step 1) toilet paper type needs to be chosen; Step 2) subscription formula is chosen (quantity of rolls per shipment and number of deliveries)
Please use the grid system presented on http://960.gs that is a 12 or 16 columns system, for a total width of 960px. Fin Photoshop (and other) templates on http://github.com/nathansmith/960-Grid-System/zipball/master
Thank you!
I hope you will enjoy this project!
Updates
Please use the grid system presented on http://960.gs that is a 12 or 16 columns system, for a total width of 960px. Fin Photoshop (and other) templates on http://github.com/nathansmith/960-Grid-System/zipball/master
Homepage: attached file (960_grid_12_col_example.png) gives to you an idea of homepage's content.
The box "Quick Recharge" is an input texbox, where the client put its client-code and the last order is automatically repeated. It's a call-to-action zone.
Other boxes content may vary...
Target Market(s)
- private individuals, at their home : The woman or man is active (e.g. business people), modern , busy and does not want to loose time by buying toilet paper. The paper stock needs to be secured all the time.
- professionals, office : the assistant - or any other employee responsible for the toilet paper stock in a small office (or school, university, etc.).
The professionals (small offices) are the main target group, the focus needs to be on them. Please communicate a modern, but also serious image.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - A nice landing page, motivating the use for an order
- - A good ordering page, with the components on http://www.papier-wc.ch
Nice to have
- Logo: there already exists a version of the logo, that we like (see attachment: logo_W-C.ch.ai). It can be used as it is or be modified (size or/and colours) if needed to adapt it to your idea.
- Visual / Picture on the homepage : see attachment iStock_000009212157Medium.jpg, we like it very much because the product is discretely suggested presenting it under a friendly, modern and fancy aspect. The image can be used (or not if you have a better idea).
- Ordering page: It must have a good and clear structure. Please see our temporary website http://www.papier-wc.ch
- Step 1) toilet paper type needs to be chosen;
- Step 2) subscription formula is chosen (quantity of rolls per shipment and number of deliveries)
Should not have
- The overall image needs to emphasize the WC / toilet world but should not too much contain the WC and toilet atmosphere as such (no cheesy content such as the lavatory itself as main focus for example).