EcoKey Leasing Logo

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This customer received 52 logo designs from 14 designers. They chose this logo design from Dynamic as the winning design.

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Logo Design Brief

EcoKey Leasing is a new equipment lease brokerage that specializes in leasing equipment that reduces the effects of human induced climate change. For example, we feature a line of American-made LED Tube Lights that were in installed in a U.S. Green Building Council award winning warehouse retrofit project.

Therefore, the EcoKey Leasing logo needs to be a combination of industrious and earth friendly. It needs to say I help the Earth, but I also follow the traditional, hard working qualities of American industry, i.e. it needs to look good on the side of a railway boxcar.

Attached are two files you'll use to help inspire your work. One logo has already been created for a subsidiary, nonprofit project called Cascade Climate Act. It follows the theme of being industrious and earth friendly. This logo borrowed from the old Santa Fe Railroad Company and the Cotton Belt Route. Second, is a .pdf document produced by the original graphic designer that includes vintage logos of railway companies.

You have a limited color pallet to the following:
Red - e45028 (R228, G80, B40)
Yellow - eed765 (R238, G215, B101)
Green - 092f24 (R9, G47, B36)
Blue - 153d49 (R21, G61, B73)
Grey - bbbfcb (R187, G191, B203)

You're not expected to use all of these colors, but you cannot use anything other than these colors.

Thank you, and I look forward to the results of your work.


Sincerely,

Collin S. Ferguson
EcoKey Leasing | Lease Broker

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Updates

The word "Key" in EcoKey refers to the word "TurnKey".

Turnkey is a term used to describe many things including employees, products, services, and real estate. When "turnkey" is used in commercial real estate it simply means that the space being rented or purchased is ready to move into. Specifically, all wiring, fixtures, flooring, and superficial decorative items (like paint and carpet) are already in place. From: http://womeninbusiness.about.com/od/commercialleasingterms/g/turnkey.htm.

Another example: http://www.olympusamerica.com/fis_section/fis_tpf.asp. 

When designing the EcoKey Lease logo, think simplicity and efficient use. Quick, fast, easy and ready to help your business go green. 

Added Monday, May 12, 2014

Industry/Entity Type

Leasing

Logo Text

EcoKey Leasing


Files
Download all files - 6.9 MB
Payments
1st place
US$200
Total
US$200

Project Deadline
19 May 2014 22:28:46 UTC
Language