• £150

• 42 designs

• 22 designers

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Logo Design Brief

ACF stands for Alternative Commercial Finance Ltd. Our business works with resellers of capital equipment to help them sell their products through what is called sales aid finance. Under this system a finance company (not ACF) buys the capital equipment from the reseller thus allowing the reseller to pay for the equipment. The reseller rents the equipment back and then rents it on to a third party who takes on a long term rental. The cash received from the long term rental is sufficient to pay the ultimate rent to the finance company. This is a fairly typical financing arrangement. What makes ACF different is that we tackle difficult problems that need considerable thought and generally an alternative way of dealing with the problem hence the name "alternative" commercial finance. Currently the name is too wordy and we are looking for something that is bright and modern that can very quickly give the enquirer an appreciation of what we do. We are in the financial market and so it is important that the use of colour and design projects stability.

Industry/Entity Type

Business

Logo Text

We will leave this to the designer but clearly the name must appear somewhere. We are not sure if we need a strap line of some sort.