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Consumer Product Start-up Needs A Logo With That Little Extra Something

Winner
Contest winning design
View Design

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This customer received 707 logo designs from 85 designers. They chose this logo design from lukedavies as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget £400
  • Number of designs 707 designs
  • Number of designers 85 designers
Logo Design Brief

We need a logo design for a new company based in the UK called 'Version 22'. We develop designer, mid market consumer products for use in the home and office.

The logo should be clean and modern but mustn't age (so please avoid current logo trends that might go out of fashion). A text based logo is preferred but we would consider other ideas.

There is no set colour scheme but perhaps experiment with a dark grey combined with brighter colour(s).

We are not yet decided on whether to have all lower case, upper case or just upper case V so go crazy!

The final design should communicate high quality and good design with a slightly playful edge.

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Updates

Hello everyone!


There's some great designs coming in already and its great to see such enthusiasm. We thought we'd give a bit of general feedback to help guide everyone with future submissions. Below are a few things we've seen and like and a few things we don't like:

Shadows/ Reflections
We're not a fan of the use of shadows or reflections in logos as we believe this will make the logo age quite quickly and get lost in the crowd. Simplicity is key!

Colour
We've seen some great uses of colour so far and would like to see more of it! Although we mentioned using grey with a colour this was only an idea so feel free to experiment a bit more!

The Use of Numbers as Letters
We have had a few submission with '22' incorporated to form part of 'version'. We are happy to see ideas like this but we are also aware that this can come across very clichéd, so if you choose to do this please make it subtle and/or something very different from the normal crowd!

We'll be back with more updates soon and we're trying to provide feedback to every designer within 12 hours.

Thank you to everyone that has got the creativity flowing so far!

Regards

Simon

Version 22 LTD


Added Thursday, August 16, 2012

Hello everyone


Firstly we'd like to say thank you, we've been overwhelmed by the number of high quality concepts that have come our way so far, and this is only in the first day or so! Please keep them coming.

We have uploaded a logo draft we created ourselves a while back and would like to welcome you to tweak it, change it or completely redesign it and make it your own, whether that means changing fonts, colours, scales or shapes it all down to you guys. 

Please note however that although we'd like to see what you can do with this design we'd still like you to submit your own originally conceived concepts too as this design isn't by any means the one we will use, it is just one of many options - there have already been some pretty strong concepts submitted! 

Keep the creativity flowing everyone and thanks again!

Simon

Version 22 LTD

Added Friday, August 17, 2012

Hello again everyone,


We're happy to say that due to the high level of creative designs flooding our way at the moment we have the utmost confidence we will find the perfect logo design for our company here at Design Crowd. For this reason we're happy to say we have now made the prize money and participation payments for this project guaranteed.

Thanks for all the concepts so far and keep the ideas coming our way people!

Regards

Simon

Version 22 LTD

Added Sunday, August 19, 2012

Hello everyone,


We'd just like to say thanks again for all of your submissions so far, we have been overwhelmed by the sheer number and variety and quality of them!

We are currently working hard to get through the backlog of recent submissions in order to give everyone tailored feedback on their designs, we hope to have responded to the current submissions by tomorrow so please bear with us.

We will also be providing feedback on all designs submitted over the weekend, all the way up to the deadline, so even if you submit your first concept over the next few days you'll still get feedback for revisions to your design(s) if needed.

Regards

Simon

Version 22 LTD

Added Thursday, August 23, 2012

FYI the exact closing time of this project is Sunday, August 26, 2012 @ 7:28AM GMT.


We won't be extending the deadline.

If you have any more ideas keep them coming!

Added Friday, August 24, 2012

Hello guys,


We'd just like thank everyone that put their time, effort and creativity into submitting concepts to our project.

The deadline for submissions has passed now and this is where our work at this end really begins! We will be reviewing the huge number of ideas we have received over the next few days and will notify the winner as soon as they are selected.

Thanks again everyone!

Regards

Simon

Version 22 LTD

Added Monday, August 27, 2012

Hi guys,


Just to let you all know, we've had a hard time so far choosing our favourites out of the huge number of high quality submissions we've received, but we've battled through and been able to narrow it down to a short-list of just a few. We aim to make our final decision on the winning concept in the next few days. Watch this space!

Regards

Simon

Version 22 LTD

Added Friday, September 07, 2012

Target Market(s)

The target market is people aged between 15 and 40 who like different, useful products with designer appeal

Industry/Entity Type

Fashion

Logo Text

Version 22, VERSION 22 or version 22

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • The logo must look good in a single plain colour as well as any colour combinations that you may use.
Nice to have
  • We would really like to see experimental use of clean, easy-on-the-eye fonts and creative use of colour.
Should not have
  • The logo needs to be scalable and may be embossed on our products so shouldn't have very high levels of detail (e.g. things like finger prints).

    Over-the-top-fonts and logo clichés should be avoided.
Files
JPG
version22_logo_3 Friday, 17 August 2012 16:46:14
Friday, August 17, 2012
Payments
1st place
£300
Participation payments x 5
£20
Total
£400
Project Deadline
25 Aug 2012 21:28:50 UTC
Language
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