Energy cost saving website (job description rewritten!)

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This customer received 38 Wordpress designs from 9 designers. They chose this Wordpress design from CreativeIyke as the winning design.
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Wordpress Design Brief
Job Type: WordPress design
Task Outline: Create a WordPress design
Task Description:
We are new business (Germany) in the market of saving costs by power-saving (name: 'wir-senken-ihre-Stromkosten.de'). This is reached by changing the supplier, the use of LED bulbs, energy saving washing machines, stoves, microwaves, hairdryers, vacuum cleaners and the like - where all of these be selled or affiliated through the website maybe you will create for us.
Design parameters:
We want a serious design that embodies a feeling of honesty, competence and capability.
Visitors should particularly see that this site saves them money!
The home page mainly should act as a selector of possibilities saving money by power-saving, usage of LED bulbs and large energy saving household devices (washing machines, etc.)
Updates
Hello designers,
browsing through the DesignCrowds files of portfolios I found one header graphics which excites me. Please find it here: http://www.designcrowd.com/design/969109/wordpress-design-by-vinod-khakra . Note: it is NOT the picture but the shadowing. So if you consider this in your concepts would be another 'nice-to-have'.
Thanks.
Added Friday, August 24, 2012
Project Deadline Extended
Reason: Give more time for newly invited disigners to submit designs.
Added Wednesday, August 29, 2012
Project Deadline Extended
Reason: Some designs still unter contruction.
Added Wednesday, September 12, 2012
Target Market(s)
People looking out for saving money by power-saving.
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Look and feel of 'this site saves me money'!
Nice to have
- We love 3D effects, but its not a must have. We also like cartoons, but feel free to develop your own concept, please. An appropriate backgrond picture would be nice.
Should not have
- Some kind of these exaggerated smiling or handshaking photos. That bathetic symbols like money bills or coins stacks.