International Motorcycle Tour Business Needs a Logo Design

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This customer received 60 logo designs from 19 designers. They chose this logo design from Abdola Munir as the winning design.

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Logo Design Brief

We need a logo design for a new company based in Perth, Western Australia. We provide 30 day fully guided tours to the USA riding Harley Davidson Motorcycle for people that don't have the time or knowledge to organize such an adventure. The final design should communicate "the highway", "adventure", "Harley Davidson", "roadtrip", "the open road", "trip of a life time" and the "freedom" to "just ride".

Some of our competitor websites for your reference are included.

http://www.westforever.com/en/
http://www.americawestmotorcycletours.com
http://www.greatamericantouring.com/index.html

Also, the logo will need to be suitable to have printed onto Black T-Shirts but also be used on website banner and advertising that may have a white background. When you submit your design please provide on both a black and a while background.

The final design should communicate Roadtrips, Harley Davidson Motorcycles, Adventure and the "freedom of the open road".

I also like the font "blue highway linocut" but I am open to your recommendations and creative ideas in terms of fonts.

I've also included a brief on what we are planning to provide as a tour company to help you get a better understanding of what we are bringing to market. Another logo idea I like is a road heading into a valley in between mountains with a motorcycle on that road.

If you need ideas for the type of motorcycle to include in the design the Harley Davidson Street Glide is typical of the bikes ridden on these tours
http://www.harley-davidson.com/en_US/Motorcycles/street-glide.html

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Updates

Please provide submissions on both black and white backgrounds.


Thanks

Added Sunday, May 11, 2014

For reference in the type of bike for the logo design ... this is the bike most Tours will be done on : :http://www.harley-davidson.com/en_US/Motorcycles/electra-glide-ultra-limited.html
Added Sunday, May 11, 2014

The Harley Davidson Street Glide could also be used in the design 


http://www.harley-davidson.com/en_US/Motorcycles/street-glide.html

Added Sunday, May 11, 2014

If it helps ... this is a design concept for road and mountains that appeals if you were looking to incorporate this type of graphic.  Can be solid lines or a distressed look.





Added Wednesday, May 14, 2014

Project Deadline Extended
Reason: Waiting for final logo submissions effected by various timezones today.
Added Tuesday, May 20, 2014

Target Market(s)

Adults who ride Harley Davidson motorcycles

Industry/Entity Type

Advertising

Logo Text

FREEDOM ROADTRIP CO.


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Other font styles liked:
  • blue highway linocut

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Payments
1st place
A$200
Total
A$200

Project Deadline
22 May 2014 13:43:40 UTC
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