• US$200

• 110 designs

• 28 designers

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Logo Design Brief

We are a boutique/gourmet donut shop, our legal name is Glazed Donut Works but we are simply referred to as "Glazed". Our location is in a very eclectic BAR/Nightlife district of a major city, filled with live music venues, restaurants and tattoo shops. We use alcohol in some of our donut recipes and in most of the glazes. We are not a traditional donut shop, we are in fact much more like our neighbors that serve alcohol - and set up very much like a BAR. To that end, we'd like a logo that reflects the eclectic and edgy nature of our neighborhood. Our customers will not only be early morning traditional customers, but BAR patrons wandering out of the numerous establishments closing in the wee hours of the morning on the weekend looking for something put in their stomach and get a really good cup of coffee.

The logo should be simple for reproduction from rubber stamps and stickers to mark our boxes to a website as well as easily transformed into a neon sign for the exterior of our building. Social media will play a major role in both branding and advertising so it is important that the logo fit easily into the confines of a square image (think Facebook and twitter profile pics) while simultaneously also being easily read.

It's also important to note, we make our donuts in "small batches" and they are "hand-crafted". If we made beer, we'd be considered a craft brewer. Consider googling "craft beer logo" for great image reference. We will also be selling ice cold milk in chilled pint glasses which is one of the places the winning design will be utilized.

Below is a list of additional themes or imagery to help guide your creative process. We're not looking for duplication, and don't limit yourself to these references:

Sailor Jerry's tattoo work (Norman Keith Collins)

Rockabilly

Hatch Show Prints (LOVE their letter press font style)

Angels, Devils and Cherubs

Lucky Strike

Classic mechanic shirts with company patch and name embroidered

We're not dunkin donuts or krispy kreme. Our regular customer will buy from us on special occasions or to impress a client, we won't see them every day. We want to be a special destination, not just a generic place that sells donuts. We are positioning ourselves well outside the mainstream. Regular business folks and Mom's will feel like they've gone to a biker bar in a seedy area to pick up our product. Showing up with our box makes a statement. The logo you design should embrace that feeling and spark intrigue. Push the boundary of cool, tough and naughty. Risqué is fine - just not raunchy. We want to primarily appeal to adults however we don't want parents too afraid to bring their children. Think of us as a Donut Pub. Also think about allowing space in the design for the location to be included, similar to what Hard Rock Cafe did with the locations on their logo in different cities.

Font needs to be something we can reproduce for flyers and can purchase to use on our macintosh.

We are really excited to see what you come up with, Thanks in advance for your creative energy towards making our identity!

Target Market(s)

Everyone. From Soccer moms and their kids to Hipsters and Foodies

Industry/Entity Type

Advertising

Logo Text

Glazed

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Donut

Nice to have

• any, all or none of the following words, whatever your good design taste dictates:
  
  "hand-crafted" *
  "small batches"*
  "eat me"
  "donut works"
  
  *tense my be changed if needed.
  
  Banners for text are also encouraged but by no means mandatory.

Should not have

• ABSOLUTELY NO WINGS and should definitely not resemble any national chain logo in any way.

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