• A$340

• 68 designs

• 25 designers

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Logo Design Brief

We need a logo designed for a new craft beer that will be brewed in Picton, Prince Edward County (Canada). The name of the company is "County Roads". This name is really applicable to Prince Edward County and the roads are all named either County Road 13, County Road 5 etc. We would like it to be unique to the area (Prince Edward County, Ontario). The logo needs to be clear and have to ability to stand out as it will end up on the product. The logo will have multiple uses including use on the label and the name of a Brewpub/Brewery (external signage)

Target Market(s)

Prince Edward County is about 2 hours from Toronto and 4 from Montreal. It's a tourist destination with it's main attraction being Sandbanks beach. The Target Market are not only local where the average age is about 50, to the young professionals from the city.

Industry/Entity Type

Brewery

Logo Text

County Roads

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be unique, in a modern way. As it's hard to explain, here are a few links to our favourite beer labels/brands.
  The favourite of these is dogfish head as the symbol works well with different colours (they use a different colour for each beer they brew).
  
  http://bellwoodsbrewery.com
  www.dogfish.com
  www.bryonbaybrewery.com.au
  www.littlecreatures.com.au
  http://twobirdsbrewing.com.au
  
  

Nice to have

• simple but bright colours.
  
  **One thing that we would like to have involved with the logo is the map of Prince Edward County - either using the outline of the map with the county roads lines or just the outline of the area
  
  Here is a link
  http://www.pecounty.on.ca/county_overview/location_maps.php
  
  The map I'm look at is the one under "Public Map Viewer".

Should not have

• No pictures of barley or grain as it's overdone and there is another brewery in the area with this in the logo.