• A$200

• 27 designs

• 11 designers

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Logo Design Brief

We are looking for an upgraded/new logo and packaging design for our range of innovative dried fruit snacks. The product is a 100% natural, crunchy, flavoursome dried snack unlike anything on the market and made possible by our unique drying technology. The first two product flavours will be apple infused with blackcurrant and apple infused with pineapple.

The overall positioning we are looking for is an exciting snack range that offers
• Unique flavours and tastes
• Healthy, good for you, 100% natural, 100% fruit
• Fun/interesting for kids, mum happy to buy and also to try herself
• Makes snacking guilt free, a good thing to do
• Perfect for on the go, lunch boxes

The brand imagery should convey the above plus
• Make people want to try it/grab it
• Appeal to a range of consumers although primary market would be kids/teen snacks and mum as the gatekeeper

While we are very happy for you to come up with creative ideas of your own, however we have a preference for a logo and packaging design that is oriented to clean, fresh imagery that builds around fresh fruit and possibly with a wooden fruit crate theme (see attached file with imagery that conveys what we are thinking of – eg could have the Crupples logo as a stamp on a wooden crate or similar)

See www.crupples.co.nz for current logo, packaging and design feel

Target Market(s)

Per general description above, children/teens as primary consumers, with mum as likely gatekeeper/buyer

Industry/Entity Type

Product

Logo Text

crupples

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - crupples logo (including 'by driedfreshTM 'as a sub logo)
  - wording somewhere on the front packaging saying '100% natural'
  - wording somewhere on the front packaging stating product/flavour ie 'crunchy apple and blackcurrant bites' or 'crunchy apple and pineapple bites'
  - pack weight of '18g' displayed
  

Nice to have

• - incorporation of wooden crate them as discussed above and outlined in the attached powerpoint file

Should not have

• - reference to 100% pure New Zealand
  - preservative free
  

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Files

Download all files - 3.0 MB