Stationery Design Project for FasPark, Chicago

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This customer received 180 stationery designs from 8 designers. They chose this stationery design from HYPdesign as the winning design.

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Stationery Design Brief

FasPark, a street parking application which helps car drivers find a street parking spot by offering an ideal path along which to look for parking. This path is calculated by our algorithm based on data (e.g. historical data, baseball games schedule, etc.). Along this path the driver will find a spot and will also save 70% of the search time. Customer we target is reg. between 21 and 45 yo.

We envision something young, fresh, bright and original. Slightly abstract maybe. It should represent the idea and elements of finding street parking in the city, e.g. car(s), parking spot, people, city, etc. (just ideas!).

Logo is attached.

Requirement:
- Business Cards (2 Sided Full Color CMYK)
- Letterhead (1 Sided Full Color CMYK)
- Envelope (1 Sided Full Color CMYK)
- Sticker (1 Sided Full Color CMYK), round with a 2inch diameter.

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Updates

Project Deadline Extended
Reason: We're starting to get more and more designs and need more time to look into all of them. Very exciting!! Thanks to everybody!
Added Thursday, September 20, 2012

Hi all, we're in the process of selecting our favs. Though choices!!! Really good submissions. Will keep you posted and sorry for the delay.
Added Thursday, October 18, 2012

Project Deadline Extended
Added Thursday, October 18, 2012

Target Market(s)

Car drivers and owners between 21 and 45

Industry/Entity Type

Parking


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Sticker should be round and include company URL faspark.com and the new logo which we will attach soon.
Should not have
  • Should not be too serious or boring.

Files
Download all files - 1.0 MB
EPS