Logo design for startup HR consultancy

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Logo Design Brief

We need a logo for a startup HR consultancy based in the UK called The Talent Collective.

Put simply, the business will advise clients (who are likely to be large or mid sized corporates) how to optimize their recruitment activity to attract and retain the best talent. We will often have teams of people on the customers site and work very closely with them. The business needs to be perceived as both personal and professional.

The four startup members of the team have worked together before and will create a business with a strong, collaborative culture that portrays itself as 'genuinely interested in creating distinctive solutions for our clients'

The Talent Collective brand portrays the fact that we are a collective of the very best people in the marketplace to help clients with their resourcing strategy. And that we are a business that people want to work with because of our innovative thinking, the quality of our outputs and the friendly, yet professional manner in which we conduct ourselves.

We want the logo to have a clean, modern style and colour palette, that reflects
this culture and market positioning.

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Updates

We wanted to add a little more detail to help designers with this brief..


Here are a few logos/brands we like:-
www.mulberry.com
www.pret.com
www.apple.com
www.uberfit.co.uk

We want to be perceived as a business that is straightforward, approachable, uncomplicated, high quality, easy to do business with and personable. We think these sort of brands/logos give that feel. We like clean, uncluttered, easy to read, modern looks.

The other point is that despite the fact there are four initial team members in the business, we will work with a large pool of associates and partners as part of our service to customers (hence the word collective being relevant to our positioning)

We hope this extra info helps.


Target Market(s)

Our clients will predominantly be HR directors of mid size/large corporaates. Many of them will be people with whom we have had previous interactions. Most customers will be UK or US companies but we plan to operate just in the UK initially

Industry/Entity Type

Business

Logo Text

The Talent Collective


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We must be able to transpose the logo on both dark or white backgrounds
Nice to have
  • We are open to the branding being for 'The Talent Collective' or just 'Talent Collective' as we own both domain names. We like the idea of the logo/deign being a combination of black/grey/white with a bold modern colour such as fuschia, lime green, orange, or perhaps silver or gold. We would suggest that a modern rather than traditional font is most likely to suit the positioning of our business. It would be helpfulif this font could be applied to Microsoft Office documents as well as the logo itself.
Payments
1st place
£280
Participation payments x 5
£10
Total
£330

Project Deadline
08 Oct 2010 14:00:00 UTC
Language

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