Upmarket wine bar/ deli

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This customer received 84 logo designs from 27 designers. They chose this logo design from UsBeingUs.com - Johnny as the winning design.
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Logo Design Brief
Le gourmand is a new business located in Melbourne CBD. The store is an upscale international wine bar and delicatessen with a distinct menu that includes authentic, hard to find ingredients from around the country and the world. The facility will include a dinning area, deli/kitchen with counter and check out area, gourmet grocery area.
The mission of le gourmand is to provide Melbourne residents and visitors with a combination of quality, authentic, hard to find, grocery items and prepared foods, with good service and a vibrant atmosphere with the feel of an Old-World outdoor market.
The deli will serve sandwiches, cheeses, charcuteries. Gourmet food items will compliment the theme of the store and include a limited selection of oils, vinegars, spices, salts cookbooks, etc
Target Market(s)
Our main target markets are:
• People who live and work in Melbourne CBD, who are looking for quality ingredients
• Surrounding businesses looking for a unique dining experience for their customers and staff.
• International and domestic travellers visiting Melbourne.
• People looking for a comfortable environment in which to enjoy a cup of coffee, tea, or a glass of wine.
• People looking for high quality, unique gifts and kitchen supplies.
Industry/Entity Type
Store
Logo Text
Le gourmand, purveyors of fine foods.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
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Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- would be nice have running script for the wording.
Should not have
- to many bright colours.