Barbados Travel Pal - A Travel Services Website

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This customer received 63 web designs from 7 designers. They chose this web design from ganz abecia as the winning design.
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Web Design Brief
Barbados Holiday Lettings is a company that provides travels services to home owners and travellers to Barbados. Barbados Travel Pal is a particular brand targeting travelling guests with specific set of travel services. The brand slogan is:
'Getting you the best for less'
The travel services will include:
- Barbados Travvel Pal Privilege Card
- Car Hire Quote Service
- Mobile Phone Sim Cards
- Prepaid Debit Cards
- Airport Hotel Booking
- Airport Lounge Booking
- Airport Parking
There will also be a travel planner function for guests.
The main puropse of the site is as follows:
1. Registration for the Barbados Travel Pal Privilege Card
2. Creation of user account which the guest will frequently return to check for updates
3. Purchase of ancillary travel products and services
4. To use the Travel Planner
5. To gather data on holiday home owners in Barbados
A site map can be seen at the following link:
http://writemaps.com/sitemaps/shareMap/7reeshm3gtscld6dew8oszg41zknl0mrkbwhf3ti22dd1txm39
Webpage templates (2 required)
The first will be form control heavy (text boxes, checkboxes ect). It will need failure and success messages / indicators etc.
The second will be a general content area with a secondary navigation area (i.e for sub sections of the current section). This will house text / headings and images.
Both will require header, primary navigation, content and footer areas.
N.B. Please not that I am not technical and the above webtemplate narrative has been supplied by my web developer/programmer. If you have any questions, please ask me any questions and I will get an answer from him.
Target Market(s)
My customers tend to be:
Sex: Female
Age: 24-55
Location: UK, USA, Canada
Social Class: A,B,C1
Income: Medium income bracket
They are possibly visiting Barbados for the first and only time. It is an expensive destination and is accessible to people with a medium to high income. They still desire 'value for money'. Therefore the sight must give guests confidence that Barbados Travel Pal is 'their friend', is seeking to offer the best value deals for their vacation/holiday.
Industry/Entity Type
Travel
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The site templates must be professional, aspirational, trustworthy, reassuring, clean, innovative, fun. When people visit the site they should be excited about the savings that they can make and want to return as there is a perceived benefit for them. It must look expensive and professional in its projected image.
Nice to have
- Smooth currved lines, seperated boxed areas for content, as simple and uncluttered layout and it must be simple to read!
Should not have
- It should not be cartoonly, despite my attached logo and must not look cheap.