• €300

• 54 designs

• 29 designers

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Logo Design Brief

I have designed and am gearing up to launch a product and I need a logo.

The product extends and broadens a person's capacity for adventure, but it is also an amazingly effective tool for anyone who is required by way of their interests or profession to carry equipment into distant and remote locations: outdoors adventurists, film crews, field researchers, etc., etc.

This is a spin-off from my primary interest which involves charity fund raising to provide educational opportunities enabling orphaned children in east Africa to break the cycle of poverty in which they are trapped. I raise funds through ultra long-distance walking. My next project is to raise funds to establish a school in Kenya for orphaned children: this will involve me walking from my son's school in the UK to the site of the proposed school in Kenya. Because of my own disabilities/injuries it was necessary for me to find a way of carrying all my kit whilst minimising the amount of stress on my knees and hips. I invented a single-wheeled trailer, which is pulled by way of a harness. The trailer is called 'The Free Wheel'. Through testing The Free Wheel over many thousands of miles and the interest it has attracted, the commercial potential of the trailer has become clear.

The concept is well tested and proven and I am now turning to the marketing presentation. The logo must convey the philosophy of adventure and freedom, as well as all the other properties a good logo must convey - you should know best!

Two images are attached; the first is a side on photo of the trailer; the second is my own idea for a logo, which I actually like, but would prefer something more stylised and perhaps less 'nineties'.

Target Market(s)

Anyone by way of hobby or profession with a passion for the great outdoors.

Industry/Entity Type

Marketing

Logo Text

FREE WHEEL

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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