Design for an annual report
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This customer received 37 brochure designs from 5 designers. They chose this brochure design from iTech Graphics as the winning design.
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Brochure Design Brief
Take our current design of our annual report and spice it up to make it look more professional. We are a private equity company investing in industrial companies, so we need something clean, professional, modern and stylish. Nothing B2C but very professional looking design.
- Redo the cover page
- Redo the tables and charts
- Change the font
- add a few pictures (front page picture can be changed). Stay with industrial pictures (see www.artum-ag.ch) or swiss alps pictures.
Stay with grey, blue colors. not to many colors.
only work on it if you have real experience in designing annual repots for corporations.
Target Market(s)
financial investors in industrial companies. shareholders of our company.
most readers are 60+, Europeans, men.
Industry/Entity Type
Industrial
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Very clean design and modern. not colorful, straight, clean, simple, professional.
See attached picture of the cover page of our corporate presentation. should use same color styles. doesnt have to be idential.
Should not have
- stay with blue shades and grey shades. Not too many colors.