Movement for Seniors Logo Design
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This customer received 27 logo designs from 11 designers. They chose this logo design from Dáa as the winning design.
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Logo Design Brief
I am passionate that as we age we need to keep moving - many of the aches and pains we endure as we age are because we do not move, and possibly did not move much.
As an Educator, I facilitate groups of people in a fun, playful exercise program (called Ageless Grace® and created in the US) that exercises both body and mind. It is based on the science of neuroplasticity. I also train people to become Educators. The exercise is done in a chair and can be useful for all age groups, abilities, sizes, shapes, abilities and disabilities. We use lively, upbeat music to exercise too. Dancing in a chair!
I need a business card that reflects who I am - mature, but definitely not out to grass, lively spirit, health conscious, friendly, approachable.
Target Market(s)
Mainly targetted at independent living seniors, aged care managers but not restricted to these as I also want to use the program with children (6-12)
Industry/Entity Type
Health
Logo Text
Keep on Moving
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Something simple
It would be good to include the Ageless Grace logo ('gracie') on the business card too, for brand recognition?, but I want my own 'Keep on Moving' logo
Demonstrate ease of movement and flow
A quote about the need for movement on the reverse eg, “Our bodies were designed to move. Physical activity keeps us healthy and reduces the risk of falls.” quote from ‘Don’t Fall for It – Keeping Yourself Mobile’ (www.healthinsite.gov.au)
Should not have
- Photos
Specifically old people